Trade Fairs and exhibition is the most useful way to grow a business. Today’s company must choose their own business strategy, which includes traditional and digital marketing. Regardless of the sector and units, a trade fair is a venue where every kind of business meets each other all under one roof. A trade fair marketing can provide you opportunities like never before. Each company decides their own marketing approaches to create the right impression on potential customers. Tradeshow is a very effective form of marketing for buyers and sellers. It is not for normal publics, only people from the press, company representatives and top professionals are allowed.
The most important aspect of a trade fair is thetradeshow booth. So, it is important that a tradeshow booth is made perfectly. A boring booth doesn’t attract visitors. It is said that if you don’t grab your customer’s attention in the first 3 seconds then you’ll lose them forever. So, your booth is the first thing customers will notice, if it’s dull then they won’t find interest in it. Expo marketing is specialized in making trade show booths. They provide custom trade show displays; the company will design your booth according to your choice and then will build the booth which will take the fancy of the visitors. You can also rent a booth if you want. They provide hybrid and portable booths. If you are confused about your booth which will signify your company, then experts of expo marketing are there to help you.
What does it take to get an ideal booth?
Trade Shows are kind of boring, but it is a great opportunity for your business. Your booth will represent your business attire, so it has to be attractive. Also,
- Increased social media presence
Social media is a great way to generate coverage for your company. Use twitter, facebook and instagram to connect with potential customers. Integrate social media into the tradeshow. You can also write up a blog about the trade show including whom you met, about your booth when the fair is over.
- Host games, surveys or quizzes
As told previously, trade shows are a bit boring. So, you should be creative about it. Think of something creative, if all companies are distributing colorful and informative brochures then you can host a game show, which will definitely attract many customers. Also can organize a quiz show, the question could be related to your business or your company. After the contest you will give the winner a hamper from your company where there will be a gift and your brochure and leaflet etc.
- Increased customer interaction
If your booth generates a lot of buzz, then other customers will be eager to know what is going on.
- Demonstrate your project
Always demonstrate your project to attract customers. Make a good video and put it on a display outside your booth, people who pass your booth if they find interesting they will visit your booth. You can also demonstrate your product.